Publicis Acquires BR Media Group
James Creech James Creech

Publicis Acquires BR Media Group

Publicis Groupe acquired Brazilian influencer agency BR Media Group for a reported ~$96M USD (R$550M). We break down the transaction highlights, and what it means for the influencer marketing industry.

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Vertiqal Studios Engages Quartermast Advisors as Creator Economy M&A Advisor
James Creech James Creech

Vertiqal Studios Engages Quartermast Advisors as Creator Economy M&A Advisor

Vertiqal Studios, one of North America's largest owners of gaming and lifestyle social media channels, is pleased to announce that it has engaged Quartermast Advisors as its buy-side M&A advisor. Quartermast will assist Vertiqal Studios in identifying and executing strategic media acquisitions to accelerate growth and expand its market presence.

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Later Acquires Mavely
James Creech James Creech

Later Acquires Mavely

Later acquired Mavely for $250M in the first creator economy M&A transaction of 2025. Our acquisition analysis examines the deal highlights and what it means for the creator economy at large.

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