
Publicis Acquires BR Media Group
Publicis Groupe acquired Brazilian influencer agency BR Media Group for a reported ~$96M USD (R$550M). We break down the transaction highlights, and what it means for the influencer marketing industry.

Vertiqal Studios Engages Quartermast Advisors as Creator Economy M&A Advisor
Vertiqal Studios, one of North America's largest owners of gaming and lifestyle social media channels, is pleased to announce that it has engaged Quartermast Advisors as its buy-side M&A advisor. Quartermast will assist Vertiqal Studios in identifying and executing strategic media acquisitions to accelerate growth and expand its market presence.


Later Acquires Mavely
Later acquired Mavely for $250M in the first creator economy M&A transaction of 2025. Our acquisition analysis examines the deal highlights and what it means for the creator economy at large.

M&A Market Outlook (Q4 2024)
Our founder James Creech shares his thoughts on the M&A market outlook in media, tech, and the creator economy.

The Ultimate Guide to SaaS Metrics
Building a SaaS business? Here are 12 key metrics that potential investors & acquirers will use to evaluate your company.

BeReal Acquisition Analysis
French mobile app company Voodoo acquired social media platform BeReal for €500M.